Blue Ivy Carter’s mother Beyonce wants to trademark baby’s name
Posted in Entertainment | Posted on 09-02-2012
Tweet
Beyonce wants stop people from profiting from the name of her and Jay-Z’s 1-month-old baby, Blue Ivy, who is their first child.
The R&B singer is trying to get her name trademarked, following similar attempts made weeks after she was born. However, a boutique named Blue Ivy, located in Sturgeon Bay, Wisconsin, may pose an obstacle.
On January 26, Beyonce and an attorney for her trademark-holding company filed documents with the U.S. Patent and Trademark Office to register the phrase “Blue Ivy Carter,” in simple black print.
She asked to reserve the rights to use her daughter’s name on products such as cosmetics, fragrances, lotions, hair products, key chains, handbags, mugs, sippy cups, clothing, accessories, several types of sports balls and toys as well as in films, video games and music recordings, according to documents obtained by OnTheRedCarpet.com.
Beyonce’s application was rejected on Tuesday, February 7. The U.S. Patent and Trademark Office said trademarking “Blue Ivy Carter,” dubbed a “famous infant,” could create “a likelihood of confusion” with the Wisconson store’s name. Beyonce has six months to file an amended bid.
The store has owned the trademark to the name “Blue Ivy” and its logo since accepted in August 2011, about five months before Beyonce’s daughter was born and before the singer filed her application.
The shop’s owner, Charlotte Iverson, told OnTheRedCarpet.com on Wednesday, February 8, that no representatives for Beyonce or Jay-Z have contacted her about possibly abandoning the rights to the name “Blue Ivy,” which she says is based on her last name.
When asked if she was interested in striking a deal in the future, Iverson said she was “not certain at this time.”
In its refusal letter, the office also told Beyonce that that the goods and services her company wants to be able to use in connection with the name “Blue Ivy Carter” are too “closely related” to those offered by the Wisconsin store, which sells items such as clothing and jewelry. The singer’s spokesperson had no immediate comment about the matter.
